April 29th, 2008
3 Questions That Will Get More Prospects To "Listen" To What You Have To "Say"
One of the most profitable advertisements in history was a print ad for the Sherwin Cody School of English. Written in 1918, the ad ran for over 40 years, generating millions of inquiries, and millions in sales. Penned by the legendary adman and copywriter Maxwell Sackheim, its captivating sony hdr-cx7ek headline read:
“Do You Make These Mistakes in English?”
Asking a question is also a highly effective way to open your sales letter. The key is to make it a good question. And a good question is one that is both attention-grabbing and involving. Take the above example, for instance. What if Mr. Sackheim had simply omitted a single word and instead created a headline that read: “Do You Make Mistakes in English?”
His headline would still have attracted attention. But chances are, after reading it, the vast majority of people would have routinely replied, “Sure, who doesn’t?” and turned the page. The word “these” involves us and draws us into the ad because it promises a payoff.
Plus, it gives the headline a sharp, provocative edge that compels the reader to dig into the body copy of the ad. (How many of us, even today, could resist the urge to find out if we did, indeed, “Make These Mistakes in English?”)
Because questions can be such effective openers, I want to share 3 question-crafting formulas that are easily adaptable to many different types of businesses.
1. Did you know…? Before you go to work on this opening put yourself in the mindset that you’ve just found out a surprising and important piece of information. After finding out this important information you immediately pick up the phone and call your friend and colleague. You open the conversation, “Hey Joe, did you know…?
Key point: Whatever follows “Did you know…?” has to be grounded in FACT and has to have some “kick” to it. Here’s an example from my own files from a letter I wrote for a company that markets hiring and assessment Sony DCR-PD170 software:
Did you know that one mis-hire could cost your company over $500,000 in sales? Sounds incredible doesn’t it? But consider this:
2. Has this ever happened to you? After you’ve penned this opening your next move is to summarize key details of a common “screw-up” that occurs in your industry. (Preferably from a true story your client told you from when he was still dealing with those awful people at “Brand X.”) Then, you present the payoff — which is the fact that your company’s equipment, technology, quality control procedures, training programs, etc. are such that this type of thing rarely, if ever, happens to the good people that buy from you.
3. Can you say, with absolute confidence…? What we are trying to do with this opening is to get the reader to pause and consider if, with regard to — fill in your product or service — she has absolute confidence that everything is “as good as it gets.
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April 28th, 2008
Ergo GPS 543B
GPS-навигатор - концептуально новый продукт ТМ Ergo, отличающийся широким функциональным наполнением и доступной ценой. GPS-навигатор Ergo - портативное устройство, с которым вы никогда не заблудитесь в пути. Он объединяет в себе путеводитель и цифровую развлекательную систему, которая воспроизведет видеофильмы, музыку в формате Мp3, а также фотоснимки JPEG. Ergo GPS 543B имеет удобный сенсорный дисплей с антибликовым покрытием и размером 4.3 дюйма, который позволяет быстро выбрать нужный пункт назначения. Дополнительные функции обеспечат удобство работы с GPS-навигатором - функция “ночной режим”, перечень доступных спутников, а также карта в 3D режиме. Ergo GPS 543B выгодно отличает лицензионная карта iGO, которая имеет гарантийное обслуживание в Украине. В навигаторе представлена карта Украины, а также страны Восточной Европы. На картах помечены так называемые POI - поиск полезных объектов инфраструктуры - от заправок до аэропортов. Система навигации обеспечивает автоматический расчет маршрутов и русскоязычное озвучивание голосовых инструкций движения TTS (text-to-speech) от поворота к повороту. В случае отклонения от предложенного маршрута, навигатор автоматически пересчитают наиболее удобный путь для возврата к маршруту, что делает GPS устройства Ergo незаменимыми для автомобилистов. Среди дополнительных функций новой модели GPS навигатора - Bluetooth. В комплект навигатора входит автомобильный адаптер для зарядки от прикуривателя и сетевой адаптер. Время автономной работы без подзарядки - до 3 часов. (more…)
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April 27th, 2008
Truck Floor Mats
A truck is a hardworking vehicle, and it needs hardworking floor Флеш память mats. You use your truck to carry a variety of things that may cause stains. To keep it looking as clean and as new as possible, invest in high-quality floor mats. A truck floor mat is a necessary accessory – perhaps as important Samsung VP-DC165W as your taillights.
Why a floor mat is important for big vehicles like a truck
You love your truck – you probably use it for sony ноутбуки your business or for going on off road trips, and it has become a big part of your life. You may not realize it, but винный холодильник you take care of it much like a family member – you
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April 26th, 2008
Plantronics Pulsar 590 A
И специальный Bluetooth адаптер, оснащенный стандартным аудио разъемом (3,5 мм). Pulsar 590 использует технологию мультиточки (Multipoint). (more…)
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April 25th, 2008
Garmin Mobile 20
GPS - навигатор Garmin Mobile 20. Ваш умница-смартфон станет ещё умнее с Garmin Mobile 20! Это беспроводной Bluetooth и GPS-комплект, в который входит портативная телефонная база и карта данных с картографическими материалами быстрого подключения и навигационным программным обеспечением. С помощью Garmin Mobile 20 вы легко подключите к своему смартфону, поддерживающему технологию Bluetooth, навигацию GPS и получите возможность говорить по телефону, не держа его в руках. Вам остаётся лишь достать из коробки карту, вставить её в телефон, поместить телефон в базу и включить навигацию. Карта данных содержит навигационное программное обеспечение Garmin Mobile XT и программу City Navigator® NT с картами улиц и объёмную базу данных по объектам жёлтых страниц. Вы очень легко найдёте любой адрес (в том числе из базы данных объектов жёлтых страниц), получите голосовые инструкции, которые будут вести вас от двери до двери. С трёхмерным изображением карты и автоматическим вычислением маршрута, не говоря о многом другом, вам больше никогда не придётся спрашивать дорогу! (more…)
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April 24th, 2008
The Right Trigger Words
CNN.com’s designers have gone out of their way to make their work difficult. They could have built a very simple home page with just their logo and a handful of links:
- The Most Important Story
- The Second Most Important Story
- The Third Most Important Story
- An Unimportant, Yet Entertaining Story
- Yet Another Story about Michael Jackson
If this was CNN’s home page, the designers could go home and not have any work for weeks. After all, what is a news site’s home page but a list of links to the most important stories? (And the unexplainable insatiable curiosity about Michael Jackson’s latest antics.)
Yet, these links aren’t effective for users because they’re missing a key component: the Trigger Words. Trigger words are the words and phrases that *trigger* a user into clicking. They contain the essential elements to provide the motivation to continue with the site.
> The Move-Forward-Until-Found Rule
When dealing with information, a web page can do only one of two things: either it contains the content the user wants *or* it contains the links to get them to the content they want. If a page doesn’t follow this rule, then the users stop clicking and they aren’t likely to find their target content.
CNN.com’s home page follows the Move-Forward-Until-Found rule: sony ericsson k 810i Almost one-third of the home page is content — the most important story of the moment. (Because it’s news, this content is updated every 15 minutes, Холодильники giving the CNN developers plenty to do all day.)
The rest of the page contains dozens of links, in case the top story on the home page wasn’t everything the user wanted. These links only work when they contain the right trigger words. It’s CNN’s mastery of trigger words that make it so interesting.
> Dissecting Detailed Descriptions
A few years ago, we studied a handful of users while they searched for specific items of interest on large web sites. These were items *they* were interested in and no two users searched for the same items in this study. Each item they searched for was on the sites we were studying.
Before every user started their search, we interviewed them extensively about what they hoped to find. We had them describe their targets in excruciating detail. We recorded every word they said. Then, we set them off on their hunt, recording every page they visited on the site.
After seeing which users succeeding at finding their target content and which didn’t, we analyzed each page they visited thoroughly, including the home page. Part PYRAMIDA HEE 96 600 мм of our analysis including studying the words they used to describe their targets.
It turned out that users were far more successful at finding their targets when the description words, which they told us *before* they saw the site, appeared on the home page. In <a href=”http://rozetka.com.ua/ru/products/details
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April 22nd, 2008
Garmin GPSMap 60 Cx
GPS - навигатор Garmin GPSMAP 60Cx. В приемнике GPSMAP 60Сx применена технология SIRF, что существенно улучает чувствительность прибора и обеспечивает хороший прием сигналов от спутников даже в окружении высотных зданий или в густом лесу.Приборы заключены в такой же прочный корпус, влагозащищенный по стандарту IPX7 и имеют новую высокочувствительную quadrifilar антенну, выгодно отличающую их от навигаторов более старых серий. GPS навигаторы новой серии позволяют сохранить в памяти 1000 путевых точек, 50 маршрутов из 250 точек и целых 20 треков путевого журнала из 500 точек каждый (всего 10000 точек). Прибор может быть подключен к компьютеру через интерфейс COM и USB. Возможна загрузка подробных карт Украины и карт с компакт- дисков MapSource, морских карт BlueСhart (в т.ч. Черного и Азовского морей). Для загрузки карт необходимы карты памяти типа TransFlash. (more…)
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April 21st, 2008
Loose Moissanite Stones, A Great Way to Buy Your Moissanite Jewelry
Moissanite is fast becoming the new diamonds. The newest jewelry stone on the market, moissanite is fashionable. Moissanite stones are manufactured to exacting standards, and so produce fine quality jewelry. And loose moissanite stones, being Asus F8VR cheaper, can offer a choice of much larger stone sizes than diamonds.
Just witness the number of “stars” who have been seen recently wearing stunning moissanite jewelry. Moissanite jewelry is the new jewelry for the discriminating buyer.
Not only does moissanite look as good as diamonds, it’s much cheaper.
However before you decide to rush out and buy some moissanite jewelry, think бытовая техника холодильники about the range of options available to you for your jewelry purchase. And think about buying loose moissanite stones.
Lets say you want to buy a stunning moissanite engagement ring. Firstly, shop on the net. Moissanite is more easily sourced on the net than at your regular stores, and you usually get a bigger range. Online stores can be much cheaper when buying moissanite than your normal offline store. There are several re
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April 21st, 2008
Garmin eTrex Legend
Компания Garmin поместила подробную базовую карту (Европы и Азии или Северной и Южной Америки в зависимости от версии) в этот маленький прибор в ярком прозрачном синем корпусе. Базовая карта содержит следующие картографические объекты: озера, реки, политические границы, автодороги федерального и регионального значения, железнодорожную сеть и морские береговые линии. eTrex Legend также оснащен дополнительной памятью, объемом 8 мегабайт. Дополнительная память позволяет загружать в него картографические данные с любого из компакт-дисков MapSource, а также карты областей Украины. (more…)
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April 19th, 2008
Please Notice Me
Oh I so want to be noticed. The critics are right. You see, no one ever noticed me growing up. And I was stuck in self-pity, loneliness and doubt.
I was so timid, scared and afraid of the big old world that awaited; so afraid to try new things, I wasn’t very smart, good looking or athletic?
Just a poor little child sony hdr-cx7ek so холодильник фармацевтический afraid from a poor family; I knew I would never really amount to much you see? So of course this why I write articles so they will notice me? I have come to post articles online only because it is free?
As a matter of fact no one has ever noticed me when I was young growing up? Oh dearest, I am so ashamed you found Ризографы me out, I feel like an imposter now.
Oh, you blew my cover, oh no what shall I do now, with my self? While I was young no one even knew my name in the city I grew up in.
<a target=”_new” hre
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